Case Study: Management

Indian Path Medical Center

Challenge

Develop a leasing strategy to support the hospital’s physician recruitment plan.  The client’s objective was to formulate a real estate strategy to address the following:

• Limited office space for large users (5,000+ square feet) and an overall campus occupancy level of 95%.
• Fierce competition from peer hospitals in the market, and a recruitment effort focused on medical specialties for service line growth.

Our Approach

In order to understand and prioritize key physician targets, RTG developed a physician real estate plan that matched current and near term vacancies with recruitment needs; and presented the findings to executive management.  The under-supply of space was apparent and dictated a strategy for developing a new medical office building in concert with identifying existing buildings on campus as “centers of excellence” for specific service lines (i.e. women’s health, orthopedic/neuro and cancer care).

In order to attract and secure physician targets, RTG worked with the hospital to develop a list of key physician groups in the area and coordinated joint hospital/physician/RTG meetings to facilitate discussions on real estate issues.

Success

RTG helped develop a real estate ownership option for physicians interested in relocating to the hospital campus. RTG was also successful in leading the negotiations for the premier orthopedic group in the market to relocate from the competitor hospital campus.